Imagine holding a bottle of any of our wines in your hands. Before uncorking it, you already have a lot of information, because each label we design is the first chapter of a story that begins in our vineyards and will end in your glass.
Each label, a window to our origins
When you look at a Familia Martínez Bujanda bottle, you are not only looking at a product. You are contemplating decades of tradition, the passion of five generations and the reflection of the land we love. That is why we wanted each element of our labels to have a purpose: to tell you who we are and where we come from.
The name: our identity made wine
The name you see on each bottle is not a coincidence. It is the identity of the wine, and often refers to the estate, plot or concept that inspires its elaboration. When you read “Finca Valpiedra”, “Finca Antigua” or “Viña Bujanda”, you are connecting with the history of our vineyards, with the place where those grapes that now rest in your glass were born.
The appellation of origin: our certificate of authenticity
This small indication D.O.Ca. Rioja o D.O. Rueda is not just an official seal. It is our promise that our wines meet the highest quality standards and come from the terroir that best expresses their character. It is our commitment to excellence, backed by centuries of winemaking tradition.
The vintage: the soul of each harvest
The year that appears on our labels tells a different story. 2019 was the year of generous rains that gave freshness to our reds. 2020, challenged by the pandemic, gave us grapes of extraordinary concentration. Each vintage is a unique chapter in the history of our wines, influenced by the weather and guided by our care.
Varieties: the DNA of each wine
When we detail the grape varieties, we are giving you the keys to understand the personality of each wine. A Tempranillo will speak to you of strength and elegance, a Verdejo of freshness and minerality. This is the “raw material” that we interpret every year in our wineries.
The alcoholic strength: the intensity of the experience
These numbers are not just technical data. They give you a preview of the intensity of the experience you will live. A wine with 13% vol. promises you body, structure, a wine with 12% elegance and subtlety, freshness and lightness. It is our way of preparing you for the sensory journey that is about to begin.
Innovation: the future is already here
As of 2024, we have gone one step further. Each of our bottles includes a QR code that opens a digital window to information that was previously invisible. But we didn’t do it just to comply with European regulations. We did it because we believe you have the right to know every detail of what you drink.
Scan and discover:
With your cell phone in your hand, you access:
- Nutritional information: because we know you care about your wellbeing
- Allergen details: because your health comes first
- Sustainability information: because we share your concern for the planet
- The complete history of wine: because every bottle deserves to be known in depth
Transparency as a value
This innovation is not only technological, it is emotional. We are opening the doors of our wineries, sharing with you information that only we knew before. It is an act of trust, of absolute transparency.
Because when you choose a bottle of Familia Martínez Bujanda, you are not only buying wine. You are inviting five generations of winemakers to your table, you are toasting with the history of our vineyards, you are sharing with your loved ones the fruit of our passion.
Next time…
The next time you hold one of our bottles in your hands, don’t just see it as a wine. Read it as the book it is, scan its QR code, let yourself be carried away by its history. Because every label we design is an invitation to get to know us better, to understand why making wine is much more than just a job for us.
It is our life, our legacy.
