Roche Bobois, the internationally renowned designer furniture company, has been photographing part of its new winter catalog at Finca Montepedroso.
On June 11 and 12, Finca Montepedroso, Familia Martínez Bujanda’s winery in the Rueda DO, received a very special visit from the production team of the design furniture firm Roche Bobois, who photographed part of their new winter catalog, using the vineyards and winery of Finca Montepedroso as a backdrop.
The winery’s tasting room became an improvised dining room, while the room where meetings and meals are held became both a modern bedroom with spectacular views of the vineyard and an exclusive living room with a black leather corner sofa. In addition, the reception of the winery, from where the guided tours of the estate begin, was transformed into another room, in a different style from the previous one, with a circular piece of furniture that was illuminated with LEDs at night to take a nocturnal image.
Roche Bobois discovered Finca Montepedroso when they were looking for locations for their new winter campaign and fell in love with both the winery and the estate’s vineyards. The French firm’s team highlighted the modernity and avant-garde of the winery, which fits with the image projected by the brand’s pieces, and the exterior landscape of the vineyards, on a hill, which allows to enjoy the whole area.
To produce these catalogs, the French firm travels for half a year to different European cities and countries to find the best locations for its sophisticated furniture. There are two catalogs a year, one in spring-summer and one in autumn-winter. Finca Montepedroso will share the limelight in the winter with, among others, the beautiful castle of British actor Daniel Craig.
The entire Roche Bobois team was delighted with the treatment received from the winery and with the good work done with the images. The result…. will be ready in a couple of months in the form of a catalog with the new furniture in the different scenarios…..
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