Team

Meet Familia Martínez Bujanda

Carlos Martínez Bujanda
Carlos Martínez Bujanda

‎

Carlos pertenece a la cuarta generación de Familia Martínez Bujanda, dedicada al cultivo del viñedo y la elaboración de vinos desde 1889. Es Presidente de la Empresa Familiar y uno de los miembros ejecutivos de Grandes Pagos de España, una Asociación de fincas vitícolas de nuestro país que defiende y propaga la cultura del vino de pago, de los terruños específicos que reflejan la personalidad inconfundible de su suelo, su subsuelo y su clima, frente a la elaboración industrial del vino.

Carlos es licenciado en CC. Económicas y Administración de Empresas por la Universidad de Deusto (Bilbao). Después de terminar sus estudios universitarios asumió responsabilidades comerciales en la Compañía Familiar, con una primera etapa dedicada a consolidar el mercado nacional y una segunda a los mercados de exportación.

.

CARLOS MARTÍNEZ BUJANDA
(Oyón, Álava, 1958)

CARLOS MARTÍNEZ BUJANDA

(Oyón, Álava, 1958)

Carlos belongs to the fourth generation of Familia Martínez Bujanda, dedicated to the cultivation of vineyards and winemaking since 1889. He is President of the Family Business and one of the executive members of Grandes Pagos de España, an association of wine estates in our country that defends and propagates the culture of vino de pago, of specific terroirs that reflect the unmistakable personality of their soil, subsoil and climate, as opposed to industrial winemaking.

Carlos has a bachelor’s degree in CC. Economics and Business Administration from the University of Deusto (Bilbao). After completing his university studies, he assumed commercial responsibilities in the Family Company, with a first stage dedicated to consolidating the domestic market and a second to export markets.

During his tenure, Familia Martínez Bujanda initiated an ambitious internationalization process that led the winery group to be present in more than 60 countries and to reach an export quota of 70% of its production.

Carlos, together with his sister Pilar, conceived in the mid 90’s the concept of Vino de Pago that today characterizes Familia Martínez Bujanda’s elaborations: Finca Valpiedra (DOCa Rioja), Finca Antigua (DO La Mancha) and Finca Montepedroso (DO Rueda), extraordinary singular vineyards and wineries at the service of the personality of the terroirs in which they are based, are the result of this entrepreneurial spirit that sets Familia Martínez Bujanda apart from most of the historical winemaking companies originating in Rioja.

Familia Martínez Bujanda has five wineries in four different appellations and employs more than 110 people in this dream of making quality wines, with the personality of the very nature that characterizes the vineyards.

Carlos Martínez Bujanda belongs to the fourth generation of this family of winemakers, but the fifth generation is already there with his two sons, Borja, a graduate in Economics and Law, and Adrián, a graduate in Law and Political Science, who has just joined the family business.

PILAR MARTÍNEZ BUJANDA

(Oyón, Álava, 1952)

Pilar, together with her brother Carlos, is part of the fourth generation of the Familia Martínez Bujanda group, whose capital is still 100% family owned.
Immersed in the wine business since her childhood, she studied Management Secretarial Studies at ISSA, University of San Sebastián, and after obtaining her degree she lived in Pau (France) for six months to perfect her language skills. The very nature of the family business quickly led him, in 1975, to join the business and take on mainly administrative tasks.

Together with Carlos, he sponsors the entrepreneurial spirit of the new stage of Familia Martínez Bujanda, as well as the desire to produce wines with the personality of the best terroirs from different areas of Spain.

MARTA SANTANDER MARTÍNEZ BUJANDA

(Oyón, Álava, 1977)

She is the eldest daughter of Pilar Martínez Bujanda and the first person of the fifth generation to join the Family Company. The wine business and love for the vineyards is in his blood. He studied Business Management in Zaragoza, at the Escuela Superior de Negocios Columbus IBS with annual stays in other European universities in the United Kingdom (University of Abertay Dundee) and Holland (Hogeschool Zeeland HZ University Of Applied Sciences), as well as residing in England and Germany where he perfected both languages.

She joined the family business in 2002 as Export Manager, in a family company that markets 70% of its wines abroad.
Marta S. Martínez Bujanda is the driving force behind the policy of making singular wines, reflecting the natural landscape of the vineyards, a message that she spreads around the world.

ADRIÁN MARTÍNEZ BUJANDA BAQUERÍN

(Logroño, La Rioja, 1992)

He is the youngest son of Carlos Martínez Bujanda, and, therefore, another member of the fifth generation to join the family business. He studied Law and Political Science at the Universidad Pontificia Comillas (ICADE). After graduating, he worked as a lawyer for 5 years in several important law firms in Madrid, however, his love and passion for the world of wine made him decide to follow in his father’s footsteps.

LAUREN ROSILLO

(Villarrobledo, Albacete, 1975)

It is difficult to find a symbiosis, a commitment, such as the one that the family that owns the wine company has found with Lauren Rosillo, technical director and one of the great connoisseurs of viticulture and enology in the country. He controls and supervises the 700 hectares of vineyards that Familia Martínez Bujanda cultivates in Rioja, Rueda and La Mancha with the aspiration of producing frank, sincere wines, reflecting the personality of the terroirs, free from fashions, and capable of transporting those who drink a bottle to the extraordinary and carefully chosen landscapes for winemaking.

Lauren Rosillo holds a degree in Agricultural Engineering from the University of Albacete and a degree in Oenology from the Miguel Hernández University (Elche), an academic vocation he maintained during his early professional career as the author of numerous publications and viticultural and oenological research as a collaborator of the Chair of Agricultural Chemistry at the School of Agricultural Engineering of Albacete.

LAUREN ROSILLO

In 1997 he joined Manuel Manzaneque (Albacete) as the second winemaker and head of the winery and vineyard, under the technical direction of the prestigious French winemaker Michel Podou, and just three years later he took on the sole responsibility for the Manuel Manzaneque vineyard and winery.

In 2002 he joined Familia Martínez Bujanda as technical director of the vineyard and winery of Finca Antigua, the then new project in La Mancha that has been growing and developing under his supervision.

Five years later, he took over the technical direction of the Familia Martínez Bujanda wineries (Finca Antigua, Viña Bujanda, Finca Valpiedra, Finca Montepedroso and Cosecheros y Criadores), sharing this desire with the fourth generation of the company to make honest wines that reflect the different terroirs.

Rosillo learned firsthand, with stays in New Zealand and Australia, how to make white wines and is co-responsible for Familia Martínez Bujanda’s commitment to making whites with personality in the Rueda DO, a project that ended with the opening of Finca Montepedroso in 2012.

He has also developed, together with Carlos and Pilar, the new facilities of the Viña Bujanda winery in Oyón, Familia Martínez Bujanda’s hometown.

Passionate about animals and nature and a collector and consumer of the world’s great wines, Lauren Rosillo represents the new generation of technicians who make wines from the vineyard without a lab coat.